Explore the secrets hidden in your sales and marketing data

Crash course in Business Intelligence (Power BI) for Sales and Marketing Leaders.

In this intensive 3-day course, you'll learn how to leverage Power BI to meet the challenges of leveraging data in sales and marketing.

You'll master key BI technology and processes, acquire the skills to apply what you learn to your own data independently and develop your skills beyond the course.

What's more, you'll share this training with your peers, giving you the opportunity to share your own experiences.

Target Audience:
Sales and Marketing Professionals

Price: 1.950€ / 2.160€ (virtual / in-presence)

Prerequisite: None

Length: 3 Days

Upcoming Training dates

Location: Virtual
Language: French
Dates: June 19th till 21st

Location: Virtual
Language: French
Dates: September 23rd till 25th

Location: La Hulpe
Language: English
Dates: November 20th till 22nd

Have you been asked to work on a slightly complex data processing project on leaving the course?

Then, consider the "Expert's Help" extension when you register.

Strategic Data Analytics: Cultivating Market Leadership

Step into a comprehensive three-day Power BI Bootcamp that promises to transform how you, Sales and Marketing Professionals, harness data to forge market leadership.

Our training is tailored to teach and instil a strategic mindset, enabling you to apply and evolve your data analytics skills autonomously.

Each session is designed to build upon the last, from establishing a strong foundation in Power BI essentials to exploring sophisticated techniques for data transformation and report deployment.

With a balanced blend of theoretical learning and practical exercises, including case studies directly applicable to your field, you will emerge with the capability to answer pressing sales or marketing questions independently.

This Bootcamp is more than a learning opportunity—it's a strategic investment in your professional growth, ensuring you can leverage business intelligence processes to drive success and innovation in your organisation.

Whatever your role in the marketing or sales team, if you regularly process data and want to speed up or automate your processes, or if you have a large number of data sources that you want to cross-reference, this training course is for you.
The roles that most often attend our training courses are :
- Sales Managers
- Sales Directors
- Marketing Managers
- Marketing Directors
- Business Development Managers
- Customer Relationship Managers (CRM Managers)
- Sales Operations Analysts
- Marketing Analysts
- Product Managers
- Data Analysts in Sales and Marketing
- Account Managers
- Account Executives
- Chief Sales Officer (CSO)
- Chief Marketing Officer (CMO)
At the end of this three-day course, you will be able to:
- Master the essential functions of Power BI.
- Easily find your way around the interfaces and be able to use them seamlessly on a day-to-day basis.
- Build clear reports by choosing the right visualisation models.
- Import data and connect to different types of sources.
- Transforming data to make it usable.
- Structuring data sets and modelling them.
- Create advanced calculations and custom metrics.
- Publish reports.
- Collaborate with other users.
Day 1: Power BI fundamentals
Morning: Introduction to Power BI
- Presentation of the Power BI user interface
- Overview of the main features
Afternoon: Building Reports
- Using different data visualisations
- Customizing reports for clear presentation
Day 2: Data transformation and modelling
Morning: Data import and transformation
- Connecting to external data sources
- Exploring Power BI's data transformation capabilities
Afternoon: Advanced transformation and modelling
- The importance of data structuring
- Advanced data manipulation techniques
Day 3: Further training and deployment
Morning: Data analysis with DAX
- Introduction to data model creation
- Introduction to the DAX language for advanced calculations
- Creation of custom metrics
Afternoon: Sharing and Collaboration
- Publishing and sharing reports on the Power BI service
- Collaborating with other users, managing authorisations
Each day includes practical exercises and case studies to reinforce the concepts taught.
The training focuses on a practical approach to enable participants to acquire skills that are immediately applicable in their professional environment.
At the end of the course, you will leave with the teaching material presented and the exercises you have completed over the 3 days.